Product Designer

The designer who asks why so you don't have to

Product designer at Matalan and previously Santander UK, with outcome-led work across financial services, retail and property.

  • Financial Services
  • Retail
  • Property
See my work Get in touch

Selected work

Three case studies from my time at Santander UK

35% Search accuracy improvement

i-Exchange Knowledge Base Overhaul

Overhauling Santander's 6,000-article internal knowledge base to fix broken search — delivering a 35% accuracy improvement across 5 million annual searches.

30% Increase in feedback submissions

Cassi — AI Chatbot Feedback Redesign

Fixing Santander's AI colleague assistant in three weeks at zero development cost — increasing feedback submission rates by 30%.

97 hrs Saved every month

Community Support Forum Redesign

Halving homepage load times and saving 97 hours a month by scaling Santander's internal community forum — without a complete rebuild.

Want to work together?

I'm open to hybrid and remote product design roles in the North West of England. I'm also happy to chat mentorship, community events, or just swap notes on design.

LinkedIn sam.blake@outlook.com