I discovered UX while having breakfast in a Wetherspoons.

I studied Biological Sciences at Liverpool, which sounds like a strange place to start a design career. But learning to observe carefully, form hypotheses and work out why things behave the way they do turned out to be useful grounding for UX, even if I didn't know it at the time.

After graduating I tried a few things across property, customer service and pest control before finding my footing. I was figuring it out as I went, which I suspect is more common than most CVs let on.

The moment I caught the UX bug was on Rentokil's graduate scheme. I was tasked with finding an innovation for the business and getting nowhere, until one morning I ordered breakfast on the Wetherspoons app without even thinking about it. I put my phone down and thought, why doesn't Rentokil's app work like this? That question led me to Figma, YouTube tutorials, a brilliant mentor who helped me think properly about the work, and eventually presenting my ideas to senior leaders.

I then joined Santander as a Fraud Agent, spending every day using i-Exchange, the bank's internal knowledge base, to serve customers. It was full of bugs and usability problems and it drove me mad. So I did what felt natural, I approached the product owner with my own ideas for fixing it. They offered me a role on the team. It didn't take long before I was involved with two other colleague support platforms too, which you can read about in my case studies.

From there I moved to Matalan as Product Designer, where I'm building a design system from scratch, leading a platform migration and doing some of the most interesting discovery work of my career so far.

Mentorship has been a constant throughout. I've been lucky to have people willing to invest time in me and I try to pay that forward through NUX and the wider community.

Marathon runner, gym goer, Cockapoo owner. Currently building this site from scratch in VS Code and Claude Code, which is either a brilliant idea or a terrible one depending on the day.